About
Blending experience, empathy and curiosity to build better digital experiences.
Digital Strategy
& Consultancy
I help agencies and organisations define clear digital direction—aligning user needs, business goals, and tech choices into focused, deliverable plans.
Design, UX &
Development
I design and build accessible, elegant digital products that balance user experience with performance, scalability, and maintainability.
Customer Experince
& CRMStrategy
I design and activate joined-up customer experiences—combining CRM strategy with journey mapping to deliver relevant, timely, and measurable engagement.
With over 25 years in web development and more than 15 leading technical teams, I’ve delivered high-impact digital work across agency and in-house settings—from large-scale hospitality platforms to integrated CRM ecosystems. I care deeply about clean, maintainable code, purposeful design, and creating digital experiences that are ethical, inclusive, and resilient.
I’m a pragmatic innovator: equally at home simplifying a solution or applying cutting-edge tools where they bring real value. My work spans frontend and backend development, API architecture, CRM strategy, ethical tracking, and AI-augmented workflows. If there’s a faster, smarter, or more elegant way to deliver, I’ll find it.
Outside of work, I enjoy life with my blended family, keep fit by cycling, and stay creatively energised through electronic music production and DJing, with releases on a number of indie labels.
Technical
Deep Dive
Frontend Development
I design and build fast, accessible frontends that deliver smooth, inclusive, and high-performing user experiences across all devices.
- HTML5
- CSS, SASS, BEM
- Javascript, TypeScript, Vue
- Sketch, Figma
Backend Development
I develop robust, scalable backends that are secure, reliable, and easy to maintain—designed for seamless integration and built with testing and long-term stability in mind.
- PHP, Node
- Laravel
- CraftCMS, Astro
DevOps & PaaS
I manage deployment pipelines and infrastructure with a focus on simplicity, automation, and resilience—streamlining environments and workflows to keep projects efficient and production-ready.
- Docker, DDev
- Heroku, Netlify, AWS, Azure
- Git, Git Flow, SVN
Executive Skills
Team Management
I lead teams with a focus on clarity, collaboration, and growth—supporting developers through mentorship, structured workflows, and a shared commitment to quality.
Project Management
I approach project management with a focus on clarity, momentum, and delivery—balancing scope, time, and budget while keeping teams aligned and clients confident throughout the process.
Technical Direction
I provide technical direction that balances innovation with pragmatism—aligning architecture, tooling, and delivery with project goals and long-term maintainability.
Digital Strategy
I shape digital strategies that connect user needs with business objectives—focusing on clarity, impact, and scalable, measurable outcomes.
Agency Leadership
I provide agency leadership at a board level by setting strategic direction, aligning creative and commercial goals, and ensuring the agency delivers work that is effective, sustainable, and true to its values.
Business Development
I lead business development through strategic pitching and RFP responses—translating client needs into compelling proposals that align creative insight with commercial opportunity.
Testimonial
“Nick is the most knowledgeable and straight-talking Technical expert I've ever met, and he's an absolute joy to work alongside. He's insightful, strategic and creative, and makes even the driest of projects fun to work on. I hope we get to work together again one day.”
Lucy Stone - Head of Communication, Bath Spa University